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Popular Photography & Imaging and American Photo
  Lighting Product of the Year: ExpoImaging Ray Flash Ring Flash Adapter
from Popular Photography & Imaging and American Photo, 6/18/2008
Editor's Choice 2008: Lighting

Lighting Product of the Year:
ExpoImaging Ray Flash Ring Flash Adapter

"A sophisticated, solidly-built adapter that slides over the front-facing head of a hotshoe-mount flash -- for now, only the Canon 580EX II, Nikon SB-800, and some of those lines' lesser and/or older units -- this ingenious product gives photographs the crisp, electric look of a studio ring flash at a fraction of its cost."
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BC Blogcritics Magazine
 
Product Review: ExpoDisc: Professional Digital White Balance - From ExpoImaging
from BC Blogcritics Magazine, 7/24/2008
"Have you ever tried to get good white balance from your camera, but the consistency was never good? I am sure that you tried some of those preset balance settings, but they did not always work as well as you expected them to. This is where the ExpoDisc comes in."
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John Paul Caponigro
 
I Use ExpoDisc
from John Paul Caponigro, 7/15/2008
"A majority of the time, I treat white balance subjectively. But, that doesn’t mean I don’t use a white balance target. Targets give you the option of setting white balance objectively. Without them you have to fall back on the SWAG method (Scientific Wild Ass Guess). My favorite white balance target is ExpoImaging’s ExpoDisc."
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BC Blogcritics Magazine
 
Product Review - Ray Flash: The Ring Flash Adapter from ExpoImaging
from BC Blogcritics Magazine, 7/15/2008
"...for someone who is doing portraits, fashion work, commercial, or wedding photography, this will make for a nice addition to your bag of tricks and will pay for itself many times over. If you are looking for a lightweight, easy to use ring flash, then you really need to check out Ray Flash."
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Scott Kelby's Adobe Photoshop Insider
 
Review: Ray Flash (Turns Your Hot Shoe Flash Into a "Ring Flash")
from Scott Kelby's Adobe Photoshop Insider, 6/13/2008
"The Bottomline:
Would I recommend the Ray Flash? Well, I’m buying one myself. The minor things are too minor to be deal-killers, and the advantages (great price, lightweight, small size) make it pretty much a no-brainer for anyone who wants to get a ring flash look, without the ring flash price and weight."

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Camera Dojo, Formerly L7Foto.com
 
ExpoImaging ExpoAperture Discs Review
from Camera Dojo, Formerly L7Foto.com, 6/9/2008
"...Unless you simply have a knack for understanding what settings you need to obtain the exact depth of field you want, then getting a set of Expoaperture discs is a worth considering. As a training tool, using the discs a few times will help you to understand the correlation between the settings and will help you to learn how to judge the settings you want better."
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Dave Cross Online
 
Review: Ray Flash Ring Flash
from Dave Cross Online, 6/6/2008
Dave Cross, writer for Photoshop User Magazine and author of multiple Photoshop Books, presents a video review of the Ray Flash.

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Think Camera
 
Ray Flash Review
from Think Camera, 5/14/2008
"The Ray Flash is one of the most useful accessories you can buy today if you take pictures of people If you try it, you'll buy it."
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Strobist
 
Ray Flash Redux and Full Review: Ray Flash
from Strobist, 5/9/2008
"The Ray Flash is the first commercially produced ring flash adapter designed to turn a speedlight into a ringflash. While ringlight is nothing new around here, up until now you have had to either go the DIY route, or lug around a much bigger piece of gear.

Assuming you've got the wallet to handle it, I think a lot of people are gonna go for this thing...."

"...The Ray Flash ring flash adapter is a sophisticated light modifier that fills a big gap in today's strobe gear, and will open up new possibilities for many shooters. It's great to see a company taking light to a new level."

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doubleexposure.com
 
Holiday Buyers' Guide
from doubleexposure.com, 12/1/2007
"Here is one super “must-have” item that every digital photographer should have on hand wherever they go. With the ExpoDisk placed over your lens, it will accurately give your camera the correct reading from all light sources..."
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Weekly Photography Tips
 
ExpoDisc Kicks Butt!...
from Weekly Photography Tips, 11/19/2007
Welcome to Weekly Photo Tips. This site is dedicated to all photographers with the purpose of exposing you to cool and informative resources that could help make you a better photographer. If you are an amateur or professional, we want to help raise the level of your game. Should you find this site helpful tell a friend, if you have a tip, please share it with us.
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chubby hubby
 
A few travel essentials
from chubby hubby, 11/5/2007
"The ultimate white balance tool. My ExpoDisc is one of my most valuable and important photographic tools, whether on the road or shooting at home."
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Crave: The gadget blog.
 
How deep is your field?
from Crave: The gadget blog., 10/23/2007
"... the ExpoAperture2 is one of the best depth-of-field learning tools I've come across in a long time... The result is a deeper understanding of photography that should benefit any but the most accomplished photographers."

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Shutterbug
 
ExpoAperture2; A Depth Of Field Guide
from Shutterbug, 10/22/2007
The DOF Guide is designed just as much as a field tool as it is a teaching tool, and I found myself playing with it just to make some what-if calculations on various format and lens combinations. It is for those who want to make precise DOF decisions quickly and easily, and not worry about the fact that they can’t quite see the finder when activating their DOF preview function. And it is a very clever item indeed.

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Thoughts on Photography
 
Two cool & affordable things to add to your camera bag
from Thoughts on Photography, 10/22/2007
After just two days with this little tool, I find I'm thinking much harder about my choice of aperture and the impact of distance-to-subject & lens focal length will have on my finished image.  I could go on, but you just have to sit and play with this thing awhile to see how it starts the creative juices flowing.

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Think Camera
 
Expodisc and Expodisc Portrait: Review
from Think Camera, 10/12/2007
The Expodisc is designed to slip on the filter thread of your lens, with flat side facing the front element of the lens and a series of prisms facing outward.  It makes your lens look a bit like a fly's eye.  The combination of the two effectively remaps all the light falling on your sensor as one even monotone.  If you use your camera's custom white balance setting, the Expodisc will do wonders at averaging out the different light sources.  It will also do precisely the same with the exposure.
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Allensphotoblog
 
Video Podcast: Review of the ExpoDisc
from Allensphotoblog, 10/9/2007
If you are not using custom white balance to get your images white balance perfect it's probably because your think it's a major pain in the backside ... well, not with ExpoDisc. Check it out.
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Photoshop User
 
ExpoDisc Product Review. Video.
from Photoshop User, 9/26/2007
NAPP Executive Director, Larry Becker reviews the ExpoDisc.

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PC Photo
 
Trade Tricks: Selective Focus - Using depth of field creatively
from PC Photo, 9/4/2007
Using selective focus is a powerful technique to help frame and present your subject. Playing with depth of field will help transform your image from one that looks like a quick snapshot to one that shows you’ve put some creative thought into how you want to present your subject.

Depth of field determines what part of a scene has the sharpest focus and how much sharpness the rest of it has. Limited depth of field directs attention to a particular focal point while minimizing distractions. Generous depth of field presents all the elements in a photograph at once, relatively equally, aside from visual emphasis going to prominent elements that will inherently draw extra attention.

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Photexels.com
 
Capture Accurate Colour with the ExpoDisc
from Photexels.com, 7/30/2007
The ExpoDisc filter from ExpoImaging provides a simple solution to consistently obtain accurate colours...  The ExpoDisc is certainly handy to have around and since it works extremely well, it makes setting manual white balance a snap, increasing the likelihood you'll do it more often -- thus reducing the need for post-capture color adjustments whether you're shooting in RAW, TIFF, or JPEG.

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